Business Strategy & Performance Topics
Business strategy, competitive analysis, market opportunities, and strategic innovation. Includes market research, competitive positioning, and business planning.
Business Case Development and Executive Communication
Assesses ability to build and present a data driven business case that secures investment and executive sponsorship. Topics include defining the problem and scope, modeling expected benefits and costs, running sensitivity and scenario analysis, articulating assumptions, defining success criteria and measurement plans, and creating concise executive level summaries and presentations. Interviewers probe how you quantify return on investment prioritize assumptions, get stakeholder buy in, and track outcomes post implementation.
Netflix Business Model, Revenue & Cost Structure
In-depth analysis of Netflix's business model, revenue streams, pricing strategy, content costs, operating expenses, and profitability drivers, along with competitive positioning and platform economics within the streaming industry.
DoorDash Business Model & Trade-offs
Analysis of DoorDash's business model within a platform-based marketplace context, including revenue streams (delivery fees, commissions, subscription), cost structure (logistics, driver incentives), partnerships, pricing strategies, market expansion decisions, and the strategic trade-offs between growth, profitability, and delivering value to customers.
Business Model and Vertical Strategy
Understanding how different business models and customer verticals shape revenue priorities, processes, and systems. This covers subscription versus usage based and advertising models, direct sales versus self serve and channel motions, pricing and packaging choices, cost to serve and customer economics, regulatory and compliance constraints by industry, and how sales and post sales motions differ across verticals. Candidates should explain how they would adapt forecasting, tooling, compensation, and process flows to support a given commercial model or industry segment.
Track Record of High Impact Delivery at Scale
Prepare your strongest example of a complex engagement where you delivered significant value. Include context (client, challenge, team, timeline), your specific role, the approach you took, and quantified results. Go deeper than you have in previous rounds—discuss the strategic importance, competitive dynamics, and why this was significant for the company. Demonstrate you can articulate impact in business terms, not just execution terms.
Market and Competitive Analysis
Assessment of market dynamics, customer segments, and the competitive landscape to inform product, go to market, and business strategy. Candidates should be able to identify and prioritize key competitors, compare strengths and weaknesses, map target customer segments and buyer personas, and perform market sizing and segmentation to quantify opportunity and risk. This topic includes evaluating market trends and adoption patterns, interpreting competitive moves, and using evidence and metrics such as market share trends, growth rates, customer acquisition cost, and unit economics to justify recommendations. It also covers developing defensible positioning and differentiation, translating competitive insights into go to market messaging, sales and marketing differentiation, pricing and channel choices, product roadmap decisions, and identifying product or content gaps. Candidates should be able to describe frameworks and methods for competitor and market assessment, outline how to monitor competitors and market signals over time, and explain how external insights drive prioritization and strategic tradeoffs across product, marketing, and sales.
KPI Frameworks and Governance
Design and governance of metric hierarchies and key performance indicator frameworks that translate business goals into measurable outcomes. Topics include creating tiered frameworks and KPI trees that roll product and team level metrics up to company objectives, defining a north star metric and supporting metrics, aligning metrics with objectives and key results, setting targets thresholds and guardrails, and establishing metric standards ownership and governance to prevent gaming. Also covers mapping KPIs to functional outcomes such as awareness consideration conversion and retention, deciding cadence and visualization for reporting, building repeatable frameworks for scaling metrics across teams, and handling competing metric definitions.
Business Context and Impact
Framing analytical findings and operational recommendations in terms of business outcomes, trade offs, and measurable impact. Candidates should show an ability to translate metrics into actions, quantify potential benefit and implementation cost, prioritize interventions by expected value and feasibility, and propose measurement plans and feedback loops. For marketplace or partner driven businesses candidates should consider how recommendations affect multiple stakeholders such as merchants, customers, sales, marketing, and finance, and be able to articulate short term and long term implications.