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Success Metrics and Long Term Vision Questions

Describe what success looks like in the role over the next one year, two years, and longer, including the concrete targets and milestones you would set. Discuss the key performance indicators you would use to measure impact for the function and the company, such as retention rate, churn reduction, expansion revenue, customer lifetime value, net promoter score, time to value, adoption metrics, and onboarding effectiveness. Explain how you would align metrics to business objectives, design measurement and reporting practices, prioritize strategic initiatives to drive those metrics, and communicate progress to stakeholders. Use examples from past work to show how you defined, measured, and improved success in prior roles.

HardTechnical
0 practiced
Describe how you would design an attribution model to measure impact of product-led feature releases on net-new revenue. Explain trade-offs between last-touch, first-touch, and multi-touch models, and recommend one approach with justification.
HardTechnical
0 practiced
You own metrics for a freemium product. Propose a method to estimate the marginal revenue impact of a product improvement that only affects free users' behavior (no immediate paid conversion). Describe the assumptions and how you would test the estimate.
MediumTechnical
0 practiced
You're seeing an unexpected increase in expansion revenue but also a slight rise in churn. Describe three possible explanations for this pattern, what data you'd examine to validate each, and one potential product action for each explanation.
HardTechnical
0 practiced
Case study: Our SaaS product has ARR of $10M, net retention of 95%, and new sales expected to add $2M ARR this year. The CEO asks you to create a 2-year plan to reach $20M ARR with limited hiring. Outline high-level strategic initiatives, metrics to track for each initiative, and order of execution.
MediumTechnical
0 practiced
You're asked to produce a weekly dashboard for the executive team showing revenue-related health. List the key panels and visualizations you would include, the data sources for each, and one automated alert you'd set up for early warning of trouble.

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