Revenue Models and Growth Strategy Questions
Focuses on how companies make money and how to design strategies to grow revenue sustainably. Topics include understanding different monetization models such as subscriptions, freemium, advertising, marketplace fees, transactional pricing, and partner or channel revenue; evaluating tradeoffs between models; pricing and packaging decisions; partnership structures and how they affect revenue recognition and margins; and building revenue growth plans and go to market optimization to scale revenue while balancing unit economics and operational capacity.
HardTechnical
0 practiced
Write a SQL query (standard SQL) to compute the rolling 3-month net revenue retention (NRR) for each cohort (cohort defined by sign-up month) given these tables:users(user_id, signup_date)subscriptions(subscription_id, user_id, mrr_cents, start_date, end_date NULLABLE)Show the approach and explain how you handle expansions and contractions within the period.
EasyTechnical
0 practiced
Define customer acquisition cost (CAC), lifetime value (LTV), and payback period. Provide simple formulas and explain how a PM uses these to make prioritization decisions between acquisition channels.
MediumTechnical
0 practiced
Compare the trade-offs between annual and monthly billing for a SaaS product. Discuss effects on cash flow, churn, conversion, and sales motion. Include one recommendation for a startup in early product-market fit.
HardTechnical
0 practiced
Marketing reports a sudden increase in CAC across paid channels. Propose a framework to analyze the root cause, experiments to run to reduce CAC, and how you'd reallocate budget under uncertainty.
EasyTechnical
0 practiced
List and briefly explain the common monetization models used by digital products (e.g., subscriptions, freemium, advertising, marketplace fees, transactional pricing, partner/channel revenue). For each model, state one ideal product archetype and one key trade-off a PM must consider when recommending it.
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