Product and Company Strategy Questions

Focuses on creating and communicating multi year product direction that aligns with company strategic priorities, market opportunities, and business model considerations. Candidates should be able to define success metrics, select and justify key strategic bets, translate product vision into prioritized initiatives and roadmaps, apply frameworks to weigh business impact, risk, cost, and engineering capacity, and explain competitive positioning and monetization implications. The topic covers stakeholder alignment across product, engineering, sales, marketing, and leadership, showing where product investments create leverage for growth or long term company objectives, how to measure product outcomes, and how product decisions tie into broader company strategy.

EasyBehavioral

0 practiced

Describe a situation where engineering wants to deprioritize a feature that sales has promised to a customer. If you haven't experienced this, explain hypothetically how you would resolve it: the steps to decide, how you would communicate with both parties, and how you would minimize customer impact and preserve trust.

MediumTechnical

0 practiced

Design a lightweight prioritization framework for an early-stage startup that must decide between multiple product ideas with sparse data. Define the scoring axes, how to incorporate confidence, how to escalate when qualitative input conflicts with scores, and how to operationalize the framework with engineering and design.

HardTechnical

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A new CEO shifts company priorities toward profitability and operational efficiency. You are mid-way through a growth-focused product initiative. Explain how you would re-evaluate the initiative, propose lower-cost alternatives or pivots, re-negotiate resources, keep critical capabilities alive, and maintain team morale and credibility with leadership.

MediumTechnical

0 practiced

Design a cohort analysis plan to measure retention for a mobile app over 12 months. Define cohort granularity, the retention and engagement metrics to track over time, funnels to instrument, dashboards you would build, and how you would use cohorts to prioritize product experiments.

MediumSystem Design

0 practiced

You are a PM at a mid-stage B2B SaaS company with 50 engineers and the company objective is ARR growth. Design a 12-month roadmap for a priority feature that aims to increase enterprise conversion. Include phases (discovery, MVP, scale), key milestones, required capacity assumptions (assume 20% engineering capacity for new features), success metrics, dependencies, and risks.

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