Funnel Analysis and Conversion Optimization Questions

Skills for mapping multi stage user journeys and diagnosing conversion drop offs to identify the highest leverage opportunities. Candidates should be able to define funnel stages, estimate and calculate conversion rates and absolute impact, segment users to reveal differing behaviors, and use cohort analysis and event level data to generate hypotheses. This includes designing instrumentation to capture relevant signals, selecting appropriate success metrics and leading indicators, accounting for attribution and confounders, and proposing randomized experiments with power and sample size considerations to validate improvements. The final step is linking funnel changes to downstream business outcomes such as activation retention or monetization.