Netflix Design Opportunities and Challenges Questions

Explore the unique product and user experience problems that arise in a global streaming service and how design can address them. Topics include content discovery and recommendation, personalization at scale, accessibility across many languages and user abilities, device and network variability, onboarding and retention for diverse audiences, and performance trade offs that affect perceived quality. Candidates should demonstrate how they frame problems, generate hypotheses, design measurable experiments, and propose solutions that balance user value, engineering constraints, and business objectives. Show familiarity with governance and design system implications for global features, approaches to localization and internationalization, privacy and personalization trade offs, and how to measure success with clear metrics. Interviewers will probe cross functional collaboration, prototyping and experimentation approaches, and how solutions scale across products, regions, and devices.