Company Product and Brand Knowledge Questions

Evaluates familiarity with a specific company product ecosystem, brand identity, and design language. Candidates should demonstrate knowledge of key products and user journeys across platforms, brand voice and visual identity choices, the company design system or stylistic conventions, typical user needs and pain points, and competitive positioning. Interviewers may ask candidates to cite concrete examples from company products, explain how design decisions support business goals, and propose realistic improvements that respect brand constraints and platform conventions.