Marketing & Content Topics
Marketing strategy, content marketing, campaign management, and digital marketing. Covers content strategy, campaign execution, and marketing analytics.
Content Format Decisions and Audience Preferences
Develop ability to choose appropriate content formats based on audience preferences, channel characteristics, content depth needed, and content objectives. Understand when to use blog posts, infographics, videos, case studies, whitepapers, ebooks, podcasts, or webinars. Consider factors including audience consumption preferences, depth of information needed, SEO value, shareability, and conversion potential. For Junior Level, show you can make reasoned format decisions and clearly explain your thinking and supporting rationale.
Content Planning and Strategy
Assess the candidate's ability to plan and prioritize content work and to create a strategic content roadmap aligned with product and business roadmaps. Topics include identifying which content types to produce such as conceptual overviews, procedural guides, reference documentation, and troubleshooting content; setting prioritization criteria; establishing editorial calendars and workflows; conducting content audits; defining audience personas and distribution channels; and collaborating with product, engineering, and customer teams on timing and scope. Candidates should demonstrate methods for scoping content, estimating effort, and ensuring content remains discoverable and maintainable over time.
Clear, Effective Writing and Editorial Standards
Ability to write clearly, concisely, and effectively. Demonstrate strong command of grammar, spelling, and punctuation. Use active voice appropriately. Structure content logically with clear main ideas and supporting details. Write compelling headlines and subheadings that capture attention. Format content for readability (short paragraphs, strategic use of bullets, appropriate white space). Eliminate unnecessary jargon and complexity. Proofread thoroughly and demonstrate attention to detail. Show understanding that quality writing reflects on company credibility.
Writing for Audiences and Formats
Ability to adapt written content to the needs of different audiences and the constraints of different content formats. Key skills include selecting appropriate tone, vocabulary, and level of technical detail for audience expertise levels such as beginners, intermediate users, and advanced specialists; structuring information differently for long form articles, product descriptions, email marketing, social media posts, and technical documentation; and tailoring calls to action and messaging to stages of a buyer journey such as awareness, consideration, and decision. Candidates should demonstrate selecting examples and metaphors that match audience knowledge, simplifying or deepening explanations, optimizing length and headings for channel constraints, applying accessibility and localization considerations, and using format specific best practices such as search engine optimization for blog posts and concise persuasive language for product copy. Assessment may include rewriting the same concept for multiple audiences and formats, explaining rationale for choices, and describing how to measure and iterate on effectiveness.