Funnel and Cohort Analysis Questions

Focuses on product analytics for acquisition, activation, retention and monetization. Topics include defining and instrumenting funnels and conversion events, building cohorts by acquisition date or behavior, computing retention and churn curves, measuring time to first value, segmenting by user or device attributes, diagnosing drop off points with event level analysis, running hypothesis driven experiments and split testing, calculating lifetime value and payback periods, and presenting clear actions based on analytic findings. Candidates should be able to explain required instrumentation, data quality checks, and how to convert analytic insights into prioritized product or growth experiments.