Experimentation Philosophy & Test Design Questions

Articulate your philosophy on experimentation and why rigorous testing matters for growth. Discuss your approach to hypothesis generation, test design, metric selection, and learning from results. Walk through a detailed example: What were you testing? Why did you think it would work? What did you actually find? How did you apply the learning? Discuss how you've used experimentation to challenge assumptions and drive strategic decisions. Mention statistical concepts you consider (power, sample size, significance).