Tools, Frameworks & Implementation Proficiency Topics
Practical proficiency with industry-standard tools and frameworks including project management (Jira, Azure DevOps), productivity tools (Excel, spreadsheet analysis), development tools and environments, and framework setup. Focuses on hands-on tool expertise, configuration, best practices, and optimization rather than conceptual knowledge. Complements technical categories by addressing implementation tooling.
Marketing Technology Platforms and Tools
Demonstrate knowledge of the marketing technology landscape by describing platforms and tools you have used and how you applied them to solve business problems. Cover marketing automation platforms, web and product analytics tools, search engine optimization and marketing systems, social media management platforms, email service providers, customer relationship management systems, customer data platforms, tag management and content management solutions, and data integration or data warehousing approaches. Explain your level of expertise such as administrative configuration, power user operations, implementation, or architecture and discuss selection criteria, integration challenges, measurement and attribution approaches, optimization techniques, and examples of implementations or migrations.
Technical Documentation and Developer Experience
Covers how to create, evaluate, and tailor technical documentation and developer facing content so that technical concepts are accessible and actionable for target audiences. Includes documenting technical processes such as setup guides, architecture diagrams with explanations, troubleshooting procedures, configuration instructions, and reference material for application programming interfaces and software development kits. Emphasizes choosing appropriate format and level of detail for different audiences, producing getting started guides, code samples, and tutorials, and identifying gaps in documentation that harm developer productivity. Also covers familiarity with common developer tools and practices including version control systems, continuous integration and continuous delivery pipelines, monitoring and observability solutions, debugging tools, and testing frameworks, and explains how documentation and toolchain choices affect developer experience and user outcomes.