Market Research and Customer Insights Questions

Focuses on approaches to understanding market context and extracting customer insights that inform strategy. Includes primary and secondary market research methods, target audience segmentation, trend and opportunity identification, competitor and landscape analysis, market sizing and adoption assessment, value proposition and positioning analysis, and pricing and go to market considerations. Covers how to synthesize market level findings with customer level research to identify product market fit opportunities, prioritize strategic initiatives, and inform roadmap and business decisions.