Market Intelligence and Competitive Positioning Questions

Covers the methods and practices for gathering and synthesizing market and competitor information and translating those insights into product positioning and strategic choices. Candidates should describe primary and secondary research techniques such as customer interviews and surveys, usage and telemetry analysis, analyst reports, partner and channel feedback, and public filings. They should explain technical competitive analysis approaches including architecture and performance benchmarking, win loss studies, and feature mapping, and how those analyses inform messaging, differentiation and product roadmap decisions. This topic also includes integrating customer voice and market feedback into prioritization, defining market trends and opportunity sizing, and establishing metrics to measure share of mind, adoption and strategic impact.