Go To Market (GTM) Framework Development Questions

Master a structured GTM framework with stages: market & customer research, positioning & messaging, launch planning, sales enablement, and measurement & iteration. Practice applying this framework to different scenarios (new product, new segment, expansion). Show how each stage builds on prior insights and informs decision-making. Discuss trade-offs between speed and rigor, different launch tiers (soft launch, beta, GA), and how to prioritize channels and audiences.