Employer Brand Strategy
Assess and develop an employer branding strategy that aligns talent attraction goals with organizational strengths. Core skills include evaluating current internal and external brand perception, benchmarking competitive positioning, defining target talent segments and ideal candidate personas, crafting a clear employer value proposition and messaging, selecting channels such as social media, content, events, partnerships, and employee advocacy, and creating activation plans. Candidates should also demonstrate how to measure effectiveness using recruiting metrics, candidate experience surveys, employer brand perception studies, and link branding initiatives to hiring outcomes, retention, and diversity goals.
