Technical Skills & Tools Inventory Questions

Be ready to discuss specific tools and platforms you're familiar with: marketing automation (HubSpot, Marketo, Klaviyo, ActiveCampaign), CRM systems (Salesforce, Pipedrive), analytics tools (Google Analytics, Mixpanel, Amplitude), data visualization (Tableau, Looker, Power BI), testing platforms (Optimizely, VWO), or data management platforms. For each tool, be specific about what you actually did (created reports, set up workflows, troubleshot issues, etc.), not just 'familiar with.' If you lack certain tools, mention your ability to learn technical systems quickly and provide examples of how you've picked up new platforms.

EasyTechnical

0 practiced

List the steps you would take to build a Tableau dashboard that shows monthly active users (MAU) by cohort (cohort defined by first activity week). Given a source table events(user_id, event_name, occurred_at TIMESTAMP), explain the data preparations, calculations, filters, and refresh strategy you would use to keep the dashboard performant for 1M monthly users.

EasyTechnical

0 practiced

Explain what a JIRA workflow is and describe how you would customize one for a feature development team that requires code review, QA verification, and documentation checks before marking an issue as Done. Include statuses, transitions, permissions, validators, and any automation you would add.

HardSystem Design

0 practiced

Design a robust connector to sync Salesforce contacts and selected custom fields into Marketo. Your design should cover API selection (REST vs Bulk), field mapping, incremental sync with watermarking, conflict resolution policies, batching and rate-limit handling, error retries, idempotency, and testing strategies for initial sync and ongoing operations.

HardTechnical

0 practiced

An A/B test run through VWO shows a 2% uplift on the vendor dashboard but your internal analytics shows no lift. Describe a step-by-step approach to reconcile the discrepancy and decide which dataset should drive the rollout decision. Consider sampling, user assignment, bot traffic, event definitions, and data pipelines.

MediumTechnical

0 practiced

Write a SQL snippet that computes 90-day lifetime value (LTV) per user using transactions(user_id, amount, occurred_at). Show how to assign each user to a cohort based on first purchase date and compute sum(amount) within 90 days of cohort start. Explain decisions around refunds and users with multiple purchases on the cohort day.

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