Technical Skills & Tools Inventory Questions

Be ready to discuss specific tools and platforms you're familiar with: marketing automation (HubSpot, Marketo, Klaviyo, ActiveCampaign), CRM systems (Salesforce, Pipedrive), analytics tools (Google Analytics, Mixpanel, Amplitude), data visualization (Tableau, Looker, Power BI), testing platforms (Optimizely, VWO), or data management platforms. For each tool, be specific about what you actually did (created reports, set up workflows, troubleshot issues, etc.), not just 'familiar with.' If you lack certain tools, mention your ability to learn technical systems quickly and provide examples of how you've picked up new platforms.

MediumTechnical

0 practiced

When your organization uses multiple analytics tools (Google Analytics, Mixpanel, Amplitude), how do you reconcile differing event models, avoid double-counting, and create a single source of truth for product metrics? Discuss identity stitching, canonical event taxonomy, server-side ingestion, and the role of a data warehouse.

MediumSystem Design

0 practiced

You are asked to migrate a set of Tableau dashboards to Looker. Describe the differences in data modeling workflow between Tableau and Looker (e.g., visual-level calculated fields vs LookML), how to plan the migration, what to move into the modeled layer, scheduling and caching considerations, and how you would train analysts on the new workflows.

MediumTechnical

0 practiced

You are setting up Pipedrive for a short-term sales trial. Describe steps to configure pipelines, custom fields, user permissions, webhooks for lead assignment, and how you would integrate Pipedrive with a marketing automation tool to trigger nurture sequences upon stage changes.

HardSystem Design

0 practiced

Design a scalable process to export a large historical dataset from Salesforce into a data warehouse for analytics. The solution should minimize API usage, allow resuming mid-export, ensure referential integrity for related objects, and efficiently handle attachments or large fields. Describe which Salesforce APIs you would use and why.

MediumTechnical

0 practiced

Design an A/B experiment using Optimizely (or similar) to compare two onboarding UIs. Specify hypothesis, primary and guardrail metrics, sample size estimation and power, segmentation (new vs returning), experiment QA steps, data validation, and rollout/stop rules. Mention how you would avoid instrumentation bias.

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