Recommendation and Ranking Systems Questions
Designing recommendation and ranking systems and personalization architectures covers algorithms, end to end system architecture, evaluation, and operational concerns for producing ranked item lists that meet business and user objectives. Core algorithmic approaches include collaborative filtering, content based filtering, hybrid methods, session based and sequence models, representation learning and embedding based retrieval, and learning to rank models such as gradient boosted trees and deep neural networks. At scale, common architectures use a two stage pipeline of candidate retrieval followed by a ranking stage, supported by approximate nearest neighbor indexes for retrieval and low latency model serving for ranking. Key engineering topics include feature engineering and feature freshness, offline batch pipelines and online incremental updates, feature stores, model training and deployment, caching and latency optimizations, throughput and cost trade offs, and monitoring and model governance. Evaluation spans offline metrics such as precision at k, recall at k, normalized discounted cumulative gain, calibration and bias checks, plus online metrics such as engagement, click through rate, conversion and revenue and longer term retention. Important product and research trade offs include accuracy versus diversity and novelty, fairness and bias mitigation, popularity bias and freshness, cold start for new users and items, exploration and exploitation strategies, multi objective optimization and business constraint balancing. Operational considerations for senior level roles include scaling to millions of users and items, experiment design and split testing, addressing feedback loops and data leakage, interpretability and explainability, privacy and data minimization, and aligning recommendation objectives to business goals.
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