Company Business Model and Product Market Understanding Questions
Demonstrate understanding of how the company creates and captures value through its business model and product offering. This includes knowledge of the product portfolio, value proposition, target customer segments, use cases, pricing model, and how products map to market needs. Candidates should be able to explain how the company makes money, the primary revenue streams, product positioning, and how product decisions affect customer value and strategic direction.
HardTechnical
0 practiced
You must decide whether to provision a high-performance, low-latency paid tier that costs 3x more per request than the default infra. As an engineer, outline how you would quantify the business case (metrics to compute expected ROI), propose an implementation pattern (routing, isolation, autoscaling), describe SLA differences customers should expect, and specify monitoring and alerting to ensure paid customers get the promised quality.
MediumTechnical
0 practiced
Describe an experiment to test switching the default for new customers from monthly-only billing to annual-first billing (offer an annual discount). Specify the experiment design (control vs variant), primary and secondary metrics (conversion, churn, ARPU), sampling and segmentation, statistical concerns, and the engineering tasks required in billing and analytics to run and measure the experiment safely.
MediumSystem Design
0 practiced
Design a 'Save for Later' feature aimed at increasing retention for a content platform. As the engineer, outline the end-to-end implementation: API contract, data model (tables or objects), telemetry/events to emit, success metrics to monitor, experiment design for A/B testing, and a safe rollout strategy that minimizes customer disruption.
MediumTechnical
0 practiced
Your team must decide between shipping a competitive feature quickly on top of an existing monolith or delaying launch by one month to refactor a microservice that will host the feature. As an engineer, describe the key trade-offs, how you would quantify technical debt cost versus expected business value, who to involve in the decision, and two metrics you'd monitor after release to validate the choice.
MediumBehavioral
0 practiced
Describe a situation where you had to influence product managers or designers to prioritize technical work with indirect business impact (observability, reliability, API stability). Explain how you presented evidence, handled objections, gained buy-in, and what the business outcome was.
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