Product and UX Collaboration for SEO Questions

Explain how product and user experience teams can collaborate with SEO practitioners to translate search insights into product decisions and user interface changes. Cover ways SEO impacts site architecture, page layouts, navigation, content strategy, feature prioritization, and information architecture. Describe common tensions between SEO goals and user experience goals, strategies for negotiating tradeoffs, processes for testing and measurement, and how to surface SEO metrics to product stakeholders. Provide examples of cross functional workflows, success metrics, and how to maintain user centered design while preserving organic search performance.