Microsoft Search and Digital Presence Questions
Knowledge of how Microsoft properties and products influence discoverability, traffic patterns, and the competitive landscape. Candidates should be able to describe the Microsoft search ecosystem including Bing and related surfaces, key differences in ranking signals and webmaster tooling versus other providers, how cloud services and collaboration platforms affect content distribution, privacy and user intent nuances on Microsoft owned channels, advertising and monetization considerations, and practical tactics to capture visibility and measure impact within the Microsoft ecosystem.
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