Content Audit and Optimization Questions
Covers systematic approaches to auditing and optimizing content libraries and information assets. Candidates should be able to inventory content at scale, categorize items by performance relevance and strategic alignment, identify outdated or underperforming content, prioritize actions for updating repurposing or removing content, and link audit outcomes to measurable outcomes such as user engagement cost to maintain and conversion. This topic includes governance approaches tagging and taxonomy considerations and how audits inform broader content strategy and efficiency gains.
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