Competitive Positioning Through SEO Questions

Using search optimization deliberately to create and defend competitive advantage in target markets. Candidates should describe approaches to competitive analysis such as share of voice rank gap and backlink gap studies how to identify high value and defensible keyword sets and content formats and how to craft differentiated content and product experiences that satisfy unmet user intent. The topic includes tactics to capture search features and branded queries through structured data content and earned media coordination ways to align SEO with product marketing localization and public relations and how to measure strategic impact using share of organic traffic conversion metrics and revenue attribution.