Salesforce and Customer Relationship Management Architecture Questions

Covers design, governance and operational practices for enterprise customer relationship management platforms with emphasis on data model, security and maintainability. Candidates should be able to describe object and relationship design to support multiple sales motions, field and record hierarchies, role based sharing and permission models, validation rules and declarative automation versus programmatic customization. Expect discussion of environment strategy and release management, testing and change control, strategies for data quality and deduplication, and integration patterns and data synchronization using application programming interfaces and middleware. Interviewers will assess trade offs between scalability, usability and performance when supporting sales development representatives, account executives and strategic account teams.