Growth Channels and Sales Enablement Questions

Covers the selection and evaluation of growth channels and the tactics and organizational support that help convert leads into revenue. Topics include characteristics of paid, organic, referral, content, social, partnerships, public relations, and other channels; channel fit by business model and buyer type; channel mix and measurement; sales enablement practices including sales training, content and playbooks, sales engineering positioning, onboarding of sellers, and tools to accelerate seller performance; and tradeoffs between investing in channels versus direct sales or partnerships.