User Research & Need Identification Questions
Even in a time-constrained design challenge, show your research mindset. What questions would you ask? What assumptions need validation? How would you learn about user needs if time allowed? Demonstrate respect for research and evidence-based design.
MediumTechnical
0 practiced
Create a recruitment screener for moderated remote usability testing of a budgeting app. Include at least six criteria (demographics, behavior, device), one exclusion criterion to remove power users, and three screener questions. Explain why each criterion matters.
MediumSystem Design
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Design a one-week triage research sprint to validate the top three hypotheses for a checkout redesign on a site with 10,000 weekly visitors. Your plan should include research methods for each hypothesis, target sample sizes or traffic splits, recruitment approach, timeline for each activity, success criteria, and artifacts to deliver to stakeholders.
HardTechnical
0 practiced
Design a framework to measure the ROI of user research. Define leading and lagging metrics, describe an attribution approach that links research activities to product outcomes, propose a reporting cadence for leadership, and give two concrete examples of positive ROI from research-driven decisions.
MediumTechnical
0 practiced
You have 20 user interview transcripts. Describe how you would synthesize them into prioritized product insights in a two-hour synthesis workshop with designers and engineers. Include steps, roles, artifacts (affinity map, themes, insight cards), and how you convert insights into OKRs or roadmap items.
HardTechnical
0 practiced
You need to discover latent user needs in an emergent market such as consumer AR features. Outline an exploratory field-research plan: participant criteria, locations and contexts to observe, tasks or probes to elicit behavior, artifacts to gather, and how to synthesize serendipitous findings into product hypotheses.
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