User Research & Need Identification Questions
Even in a time-constrained design challenge, show your research mindset. What questions would you ask? What assumptions need validation? How would you learn about user needs if time allowed? Demonstrate respect for research and evidence-based design.
EasyTechnical
0 practiced
Define assumption mapping and create a simple 2x2 matrix (impact vs uncertainty) for a hypothetical checkout feature that adds one-click purchase. Identify at least four assumptions, place them in the matrix, and explain which assumption you would validate first and why.
HardTechnical
0 practiced
Executives must choose between investing in longitudinal qualitative studies versus rapid quantitative feedback to support a major platform decision. As a senior PM, prepare the recommendation you would present: include expected timelines, costs, expected uncertainty reduction, decision risk, and a proposed hybrid approach if appropriate.
MediumTechnical
0 practiced
When deciding between a large-scale survey and 1:1 depth interviews to evaluate whether a feature improves long-term retention, how do you choose? Describe sample-size guidance, types of bias each method introduces, timeline and cost differences, and how you would combine both approaches for stronger evidence.
MediumTechnical
0 practiced
You're building a product-market-fit deck to present to investors. Which qualitative and quantitative user-research evidence would you include to demonstrate users have a real need and willingness to pay? Provide at least six items and explain how each supports PMF claims.
MediumTechnical
0 practiced
How would you measure 'ease of discovery' for a new feature? Propose three quantitative proxies you can implement in product analytics, define the event-level instrumentation needed, and discuss pros/cons of each proxy for signaling true discoverability.
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