User Research and User Centered Design Questions

Covers the full practice of grounding design decisions in evidence about users. Topics include research methodologies such as user interviews, surveys, contextual inquiry, usability testing, analytics review, split testing, competitive analysis, and observational studies; creating and using personas, user journeys, and mental models; synthesizing qualitative and quantitative findings into actionable insights; validating designs and hypotheses through testing and measurement; ideation and iterative design cycles that respond to research findings; and practical considerations across levels from junior basics through mid level independent planning and senior strategy for integrating research into product workflows.

HardTechnical

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A VP questions the ROI of ongoing qualitative research. Prepare a one-page argument with concrete KPIs and case examples that demonstrate how qualitative research has informed product decisions and revenue/retention improvements. Include metrics to report monthly to keep leadership engaged.

MediumTechnical

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You created personas based on interview data but engineering says feature requests from ‘persona A’ will be expensive. How do you validate that investing for persona A is worth it? Describe data-driven and qualitative steps to make a prioritization decision and how you would present the case to engineering and leadership.

HardTechnical

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You run an experiment, and the technical team reports instrumentation gaps that caused missing events for 10% of users. Describe how you'd determine whether the experiment results are still trustworthy, steps to remediate instrumentation, and how to communicate results and uncertainty to stakeholders.

HardTechnical

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Design a diary study to explore how users adopt a new personal productivity feature over 30 days. Specify participant tasks, frequency of check-ins, prompts to collect contextual behavior, incentives to maintain engagement, and how you'd analyze longitudinal qualitative data.

EasyTechnical

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You are about to run 8 moderated user interviews to diagnose onboarding friction for a new mobile app feature. Describe, step-by-step, how you would prepare the interview guide for a 45-minute session. Include research objectives, sample question types (open vs closed), how you'll avoid leading questions, and what success criteria you'd set for the research run.

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