Market Research and Sources Questions

Covers methods and information sources for researching a market opportunity or industry. Candidates should demonstrate how to define the market and relevant questions to answer, identify and use secondary sources such as industry analyst reports, government statistics, company filings, trade publications, subscription databases, and public financial data, and conduct primary research such as customer interviews, surveys, and expert calls. Key skills include market sizing and growth estimation using top down and bottom up approaches, competitor mapping and positioning, segmentation and customer need analysis, identifying barriers to entry and regulatory constraints, estimating addressable market and serviceable market, validating assumptions, triangulating multiple data sources, and recognizing data quality and bias. Interviewers may probe frameworks for structuring market research, how to prioritize information needs, how to convert findings into market opportunity estimates and go to market implications, and how to document sources and assumptions.

MediumTechnical

0 practiced

Given the following sample transaction data, outline the steps to estimate the addressable market (bottom-up) for a B2C subscription product. Show which metrics you'd calculate, how you'd scale sample data to a population, and what assumptions you'd document.

Sample data (CSV):

user_id,monthly_spend,active_months,country
u1,15.00,12,US
u2,8.00,6,US
u3,0.00,0,US
u4,12.50,3,US

Explain how you'd move from these records to an annual revenue TAM with clear formulas.

MediumTechnical

0 practiced

Describe a competitive teardown using public company filings (10-K), product pages, job postings, and open-source usage to learn competitor strategy and TAM signals. Provide a concrete checklist of artifacts to collect, where to find them, and three metrics you can infer from each artifact type.

EasyTechnical

0 practiced

Explain top-down versus bottom-up approaches to market sizing. Using the US market for on-demand food delivery, outline the steps, sample data sources for each approach, and provide one short numeric worked example (high-level) for both approaches. State the key assumptions you would record and how sensitive the result is to those assumptions.

EasyTechnical

0 practiced

Which analytics and market research tools would you use when researching a B2B product and which tasks would each tool support? Map tools to tasks such as user-behavior analysis, TAM estimation, competitor data, expert discovery, and lead lists (examples: Amplitude, Google Analytics, LinkedIn Sales Navigator, PitchBook, Statista). Discuss tradeoffs (cost, coverage, data freshness).

MediumTechnical

0 practiced

Design a 10-question consumer survey to quantify willingness to pay for a premium auto-categorize expenses feature. For each question include the exact question text, answer format (Likert, multiple choice, numeric), which pricing measurement technique you'd use (direct price question, Van Westendorp, conjoint), and a brief sampling plan (target audience, sample size, recruitment channel).

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