Market Research and Sources Questions

Covers methods and information sources for researching a market opportunity or industry. Candidates should demonstrate how to define the market and relevant questions to answer, identify and use secondary sources such as industry analyst reports, government statistics, company filings, trade publications, subscription databases, and public financial data, and conduct primary research such as customer interviews, surveys, and expert calls. Key skills include market sizing and growth estimation using top down and bottom up approaches, competitor mapping and positioning, segmentation and customer need analysis, identifying barriers to entry and regulatory constraints, estimating addressable market and serviceable market, validating assumptions, triangulating multiple data sources, and recognizing data quality and bias. Interviewers may probe frameworks for structuring market research, how to prioritize information needs, how to convert findings into market opportunity estimates and go to market implications, and how to document sources and assumptions.

EasyTechnical

0 practiced

What are common biases that occur during customer interviews (e.g., confirmation bias, social-desirability bias, leading questions, selection bias)? For each bias provide a short example of interviewer wording that introduces the bias and a corrected alternative. Describe two practical steps to mitigate bias during participant recruitment and during the interview itself.

EasyTechnical

0 practiced

Describe a step-by-step structure for a 30-minute customer interview to validate interest in a milestone-based billing feature. Include a short opening script, 6–8 core questions with probes, data-capture method (notes/recording/tags), and the synthesis outputs you would produce (themes, quote bank, signal strength). Mention how to avoid leading the participant.

HardTechnical

0 practiced

Explain techniques to integrate qualitative customer interview insights into quantitative market models without double-counting signals. Include methods to weight qualitative evidence, convert themes into model inputs (prevalence estimates), handle overlapping customer segments, and document the integration process so others can review it.

MediumTechnical

0 practiced

Describe a concrete process to triangulate a market size estimate using at least three independent sources (for example: government data, company revenue estimates, and a primary survey). Walk through an example where each source yields different numbers and show how you'd synthesize them into a defensible final range with documented assumptions.

HardTechnical

0 practiced

Industry analyst reports can exhibit survivorship and reporting bias by focusing on winners. Describe methods to detect survivorship bias in reports and practical techniques to adjust your analysis (for example: track historical cohorts of vendors, use time-series of entrants/exits, or incorporate failure rates). Provide a short example adjustment showing the logic.

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