Market Research and Competitive Landscape Questions
Broad market analysis capabilities including identifying major competitors, assessing market dynamics and pricing strategies, sizing markets using top down and bottom up approaches, validating customer pain points, and prioritizing opportunities. Encompasses competitor mapping, market sizing, trend analysis, and turning market research into strategic recommendations.
HardTechnical
0 practiced
Design pricing and packaging for an enterprise SaaS product launching in the US, EU, and LATAM. Address currency and billing (monthly vs annual), VAT/GST and tax handling, local price sensitivity, discounting playbook, contractual terms (SLA, data residency), and a negotiation playbook for sales to maintain margin discipline.
MediumTechnical
0 practiced
You must create a competitive matrix comparing our video collaboration product to Zoom, Teams, and Google Meet along these dimensions: features, security, pricing, integrations, performance, mobile experience, enterprise support, and developer API. Describe the scoring approach, how you'd weight dimensions, and provide one completed sample row (e.g., 'security') with interpretation.
HardTechnical
0 practiced
Sales is pushing repeated 40% discounts to close enterprise deals, which is eroding price integrity and ARR. As the product manager, outline a plan to resolve this: stakeholders to involve, data to gather, a discount governance policy, alternative incentives for Sales, and short-term vs long-term actions.
EasyTechnical
0 practiced
Write a concise positioning statement for a lightweight project management tool aimed at independent freelancers. Include target customer, the problem, the key benefit, and the reason to believe compared to alternatives like spreadsheets or heavy PM tools.
HardTechnical
0 practiced
You must prioritize roadmap investments across three international markets with limited R&D capacity. Given this table, prioritize and justify: Market A: TAM $10B, margin 10%, regulatory risk low, strategic-alignment 6/10. Market B: TAM $1B, margin 30%, regulatory risk high, strategic-alignment 9/10. Market C: TAM $3B, margin 25%, regulatory risk medium, strategic-alignment 7/10. Explain trade-offs and one decision-rule for when to pick a market despite lower short-term ROI.
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