Market Research and Competitive Landscape Questions

Broad market analysis capabilities including identifying major competitors, assessing market dynamics and pricing strategies, sizing markets using top down and bottom up approaches, validating customer pain points, and prioritizing opportunities. Encompasses competitor mapping, market sizing, trend analysis, and turning market research into strategic recommendations.

HardTechnical

0 practiced

You're evaluating an acquisition target that claims strong traction in Europe but unclear retention. Create a diligence checklist focused on product-market fit: metrics to request (e.g., cohort retention, net revenue retention, CAC payback), qualitative signals to interview customers about, red flags, and potential integration synergies to evaluate.

MediumTechnical

0 practiced

You have six proposed initiatives. Use the RICE framework (Reach, Impact 1-5, Confidence 0-1, Effort person-weeks) to rank them. Table: A: Reach 50k, Impact 3, Conf 0.8, Effort 8; B: Reach 10k, Impact 5, Conf 0.6, Effort 4; C: Reach 5k, Impact 4, Conf 0.9, Effort 2; D: Reach 200k, Impact 2, Conf 0.7, Effort 16; E: Reach 20k, Impact 3, Conf 0.5, Effort 6; F: Reach 2k, Impact 5, Conf 0.4, Effort 3. Calculate RICE scores, rank them, and justify any ties or business-context overrides.

EasyTechnical

0 practiced

Describe four practical methods (mix of qualitative and quantitative) to validate customer pain points for a mobile payments product. For each method, list 1) how you'd run it, 2) what signal you would consider a 'validation', and 3) a key limitation.

MediumTechnical

0 practiced

Bottom-up sizing exercise: Your HR SaaS targets 5,000 mid-market companies in North America. You can realistically reach 10% of those companies with your initial GTM in year one. Historical conversion of trial to paid is 2%. Average contract is $25,000 ARR. Calculate realistic first-year revenue (show math) and list three assumptions you would test.

EasyTechnical

0 practiced

Explain price elasticity of demand in plain terms and calculate elasticity given this example: you raise your mobile app subscription from $5 to $10 and the conversion rate drops from 8% to 6%. Show the calculation and interpret the result for pricing decisions.

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