Market and Competitive Analysis Questions

Assessment of market dynamics, customer segments, and the competitive landscape to inform product, go to market, and business strategy. Candidates should be able to identify and prioritize key competitors, compare strengths and weaknesses, map target customer segments and buyer personas, and perform market sizing and segmentation to quantify opportunity and risk. This topic includes evaluating market trends and adoption patterns, interpreting competitive moves, and using evidence and metrics such as market share trends, growth rates, customer acquisition cost, and unit economics to justify recommendations. It also covers developing defensible positioning and differentiation, translating competitive insights into go to market messaging, sales and marketing differentiation, pricing and channel choices, product roadmap decisions, and identifying product or content gaps. Candidates should be able to describe frameworks and methods for competitor and market assessment, outline how to monitor competitors and market signals over time, and explain how external insights drive prioritization and strategic tradeoffs across product, marketing, and sales.

MediumTechnical

0 practiced

Estimate the annual addressable market (TAM) for a consumer smartwatch sold in India. Walk through both a top-down approach (using population and smartphone penetration) and a bottom-up approach (units sold via channels). List the public data sources you would consult and the key assumptions you'd document.

HardTechnical

0 practiced

You must decide whether to build a complex AI recommendation engine in-house, license a third-party solution, or partner to integrate one to close a competitive gap. Create a decision framework that includes time-to-market, up-front and ongoing costs, integration effort, expected improvement in retention or revenue, data and privacy constraints, IP/differentiation value, and a summary recommendation you could present to CFO and CTO with sample numbers.

EasyTechnical

0 practiced

Provide five low-cost channels to gather competitor intelligence at scale. For each channel describe the type of signal it provides (e.g., product change, hiring, go-to-market), frequency of updates, reliability, and a simple way to automate collection or alerts for that channel.

MediumTechnical

0 practiced

Construct a SWOT analysis template for a startup competing with large incumbents in B2B software. For each quadrant explain the types of evidence you'd collect, how you would convert insights into explicit product roadmap items, and provide an example mapping: one strength -> roadmap action, one weakness -> mitigation.

EasyTechnical

0 practiced

You have 30 minutes to prepare an executive one-page summary on the product health of three competitors using only public signals. Which three signals/metrics would you choose (e.g., app ratings trend, job postings, web traffic), how would you gather them quickly, and what does each signal likely indicate about the competitor's strategy or health?

Unlock Full Question Bank

Get access to hundreds of Market and Competitive Analysis interview questions and detailed answers.

Join thousands of developers preparing for their dream job.