Customer Segmentation and Targeting Questions

Covers identifying and articulating target customer segments and developing a focused go to market and product strategy for each. Topics include segmentation criteria such as demographics, firmographics, behavior, needs, willingness to pay, and adoption patterns; methods for validating segment opportunity; trade offs between targeting a narrow niche first versus pursuing a broader market; and approaches like land and expand. Candidates should explain how segmentation informs product prioritization, pricing, positioning, sales motions, acquisition channels, and success metrics. Interviewers may probe how to sequence segments, measure fit and traction, and adjust targeting when evidence suggests a pivot or expansion.

EasyTechnical

0 practiced

Given product event and subscription data, describe three simple metrics you would compute to differentiate high-value versus low-value customer segments. For each metric explain why it indicates value, how you would calculate it from events or subscriptions, and how you would operationalize it in dashboards for product and sales teams.

MediumTechnical

0 practiced

You launch an entry-level product priced low to penetrate SMBs. Outline a practical 'land and expand' GTM strategy to convert initial paying customers into higher-value accounts. Cover product hooks, in-product expansion triggers, sales and customer success motion, KPIs to track, and sequencing of initiatives over the first 12 months.

MediumTechnical

0 practiced

Your analytics team reports that channel A has low CAC but low ARPA, channel B has high CAC and high ARPA, and channel C is in the middle. For two segments—startups and enterprises—recommend a channel allocation strategy, explaining how segment-specific LTV and payback periods change your spend allocation and priorities for scaling each channel.

MediumTechnical

0 practiced

Your product team needs a multi-segment targeting tool. Debate the build versus buy decision for an internal segmentation capability versus purchasing a third-party Customer Data Platform (CDP). Consider speed to market, total cost of ownership, integration complexity, data governance, vendor lock-in, and long-term flexibility.

HardSystem Design

0 practiced

Design a scalable segmentation and targeting platform to support real-time personalization for 500 million monthly active users across multiple countries and customer segments. Describe high-level components for data ingestion, storage (OLAP vs OLTP), segment computation, API serving, privacy controls, latency SLAs, and trade-offs between cost, freshness, and accuracy. Outline a 12-month implementation roadmap with key milestones.

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