Portfolio Overview & Project Selection Questions

Be ready to describe your strongest 2-3 projects concisely. For each, explain the problem you solved, your design approach, tools used, and outcomes or learnings. Even if your projects are academic or hypothetical, focus on your thinking process and how you would measure success.

HardTechnical

101 practiced

Select one project from your portfolio that failed to meet its goals. Describe the original hypothesis, how you measured failure, what went wrong, concrete experiments or remediation attempts you ran, and the key learnings you would present to a prospective employer.

EasyTechnical

93 practiced

When including accessibility and ethical considerations in a portfolio project, what specific evidence or language should you use? Give concrete examples of accessibility tests, metrics, decision logs, or accessibility tickets you would include to demonstrate rigor.

HardTechnical

81 practiced

Provide a detailed example from your portfolio where qualitative research produced ambiguous or mixed insights. Describe the synthesis process you used to prioritize insights, translate them into clear design hypotheses, prototype those hypotheses, and define metrics to validate each hypothesis.

EasyTechnical

128 practiced

How would you demonstrate brand and visual-system thinking within a project case study? Provide examples of artifacts or callouts (e.g., moodboards, brand guidelines, component before/after) that make brand thinking visible and show your role in preserving or evolving brand identity.

MediumTechnical

76 practiced

List and explain three methods you used or would use to attribute product outcomes to your design work (e.g., A/B testing, pre/post cohort analysis, qualitative attribution). For one method, provide a short example calculation or approach that demonstrates how you'd claim impact responsibly.

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