Design and Business Impact Questions

Assess the candidate's business acumen and ability to reason about design trade offs in economic terms. Topics include how design affects unit economics such as merchant retention, order volume, conversion rates, average order value, customer acquisition cost, and lifetime value. Candidates should show methods for modeling the financial impact of design changes, running experiments tied to revenue or cost metrics, and performing cost benefit or sensitivity analysis that informs prioritization. Emphasize cross functional alignment with product, finance, and operations and provide examples where design choices produced measurable improvements to commercial outcomes.