Role Overview

Develops and executes comprehensive content marketing strategies to attract, engage, and retain target audiences while supporting lead generation and brand positioning goals. They oversee the creation of content across multiple channels and formats to drive business growth through strategic content initiatives. Responsibilities include developing multi-channel content strategies that align with business objectives, managing editorial calendars and content production workflows, leading content creation teams including writers, designers, and external contributors, collaborating with SEO and performance marketing teams to optimize content effectiveness, ensuring consistency in brand voice and messaging across all content formats, and measuring content performance through traffic, engagement, and conversion metrics. They conduct content audits, identify optimization opportunities, manage content management systems and publishing workflows, align content with different stages of the buyer journey, and coordinate with product marketing to create compelling product-focused content. Daily activities involve content strategy development, editorial calendar management, content creation oversight, performance analysis, team collaboration, stakeholder communication, and continuous optimization of content marketing programs. Content Marketing Managers also manage relationships with freelancers and agencies, conduct competitive content analysis, develop content guidelines and best practices, and ensure content supports overall marketing and business goals.