Role Overview

Researches user needs and designs user experiences for digital products to ensure they are intuitive, accessible, and meet user expectations. They focus on understanding user behavior and creating seamless interactions between users and products. Responsibilities include conducting user research and interviews, creating user personas and journey maps, developing wireframes and prototypes, conducting usability testing, designing user flows and information architecture, and collaborating with UI designers and developers on implementation. They use design tools like Figma, Sketch, Adobe XD, and user research platforms. Daily tasks involve user research, design conceptualization, wireframing, prototyping, usability testing, iteration based on feedback, and collaboration with cross-functional teams.