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SQL for Marketing and Growth Analytics Questions

Using SQL to analyze marketing and growth metrics. Covers querying leads campaigns and conversion data, joining campaign and user tables, aggregating by time periods and segments, calculating conversion rates and cost per acquisition, cohort and retention analysis, funnel analysis, and basic attribution queries. Includes date manipulation and techniques for deduplicating and cleaning marketing data. Candidates should demonstrate the ability to write queries that answer marketing and growth questions and produce metrics used by marketing and growth teams.

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