Scaling Marketing Operations Questions

Using technology, process design, and organizational constructs to scale marketing operations across geographies, brands, or business lines. Interviewers will evaluate experience with automation of repetitive work, template and standard creation, platformization and shared service models, orchestration and campaign scheduling, localization and governance for multiple markets, runbooks and operational playbooks, roll out and change management strategies from pilot to global launch, and trade offs between centralization and decentralization for speed versus consistency.