Requirements Gathering and Translation Questions

Eliciting, documenting, and translating stakeholder requirements into clear, actionable technical specifications for marketing technology projects. This includes stakeholder mapping and discovery techniques, structured interviews, prioritization frameworks, writing acceptance criteria and user stories, translating business needs into data models and field mappings, defining segmentation and campaign logic, capturing integration and non functional requirements (performance, security, compliance), validating requirements with prototypes or sample data, and coordinating signoff and handoff to engineering and operations. Candidates should demonstrate approaches for managing ambiguous requirements, negotiating trade offs, and ensuring requirements are testable and traceable.