Privacy First Measurement and Attribution Questions

Designing measurement and attribution frameworks for privacy conscious environments where third party identifiers are deprecated. Topics include first party data strategies aggregated and probabilistic measurement approaches server side event collection modeling for conversion and revenue attribution privacy preserving techniques anonymization and differential privacy secure data clean room patterns measurement for connected television and other emerging channels validating models and experiments with limited signals and governance processes for legal and ethical compliance. Interviewers evaluate the candidate s ability to balance measurement accuracy with privacy constraints and to design robust monitoring and validation pipelines.