Martech Team Leadership and Development Questions

Leading and developing marketing technology teams that combine technical skills with marketing domain knowledge. Interviewers will probe approaches to defining team structure and roles, recruiting and hiring strategies, creating career ladders and promotion criteria, onboarding and technical training programs, mentoring and coaching junior staff, writing documentation and standard operating procedures to enable scale, performance management and feedback cycles, building a culture that balances quality and speed, and how the team collaborates with product, analytics, and marketing stakeholders to drive adoption and outcomes.