Marketing Technology Metrics and ROI Questions

Measuring the value of marketing technology investments and connecting platform work to business outcomes. Topics include defining key performance indicators that map platform capabilities to revenue, acquisition, retention, conversion, and customer lifetime value; estimating return on investment and total cost of ownership for tool selection and migration; building financial and adoption models to justify spend and track time to value; designing experiments and attribution approaches to isolate the incremental impact of technology changes; and communicating results and trade offs to leadership and finance. Candidates should be able to describe frameworks used to quantify benefits, how they tracked adoption metrics, and examples where measurement influenced investment decisions.