Marketing Technology and Migration Planning Questions

Focuses on planning and executing the implementation or migration of marketing technology platforms, such as marketing automation systems and Customer Relationship Management systems. Candidates should demonstrate a structured approach including discovery of existing processes and data, stakeholder requirement gathering, prioritization of work and timeline planning, data mapping and data quality management during migration, integration design including application programming interface connections and event tracking, testing and validation strategies, cutover and rollback planning, user training and adoption and broader change management, and measurement of success using pre defined metrics and key performance indicators. It also includes vendor selection considerations, risk mitigation during migration, and ongoing optimization after launch.