Marketing Performance Reporting Questions

Covers defining and measuring marketing key performance indicators for different stakeholders and designing dashboards that make marketing performance actionable. Candidates should understand how to select metrics for executives, marketing teams, and sales partners, including lead volume, cost per lead, lead quality, conversion rates, marketing influenced revenue, pipeline contribution, and attribution model outcomes. Includes principles of dashboard design such as appropriate segmentation by channel and audience, cohort and time window analysis, visualization choices that surface trends and anomalies, and how to make dashboards actionable for campaign optimization. Also covers data sources and tooling including web analytics platforms, customer relationship management reporting, marketing automation reporting, business intelligence tools, and custom analysis using SQL and Python. Candidates should be able to discuss measurement of experiments and split testing, common attribution approaches, data quality and tracking considerations, reporting cadence, and how to communicate results to nontechnical stakeholders. For junior candidates, focus on dashboards and reports they have built or contributed to, the metrics they tracked, and examples of how reporting influenced marketing decisions.