Marketing Automation and Workflow Design Questions

Design and architect end to end marketing and revenue workflows that balance sophistication with maintainability and business outcomes. Core skills include defining trigger based and time based sequences, conditional logic and branching, multi step nurture sequences, lead scoring model design, and mapping lead lifecycle stages such as awareness consideration and decision. Candidates should be able to map data requirements and explain how customer and lead data flows through systems and integrations to CRM and other platforms, identify human judgment points and escalation procedures, and design for scalability governance and documentation. Also important are workflow testing and validation strategies, optimization for conversion and engagement metrics, unsubscribe and compliance considerations, and decisions that trade off complexity against maintainability.