Marketing Analytics and Reporting Architecture Questions

Design and implementation of marketing focused analytics and reporting systems. Includes creating tracking plans and event schemas, instrumenting event based analytics, setting up tag management, identity resolution and user stitching, attribution modeling, campaign and funnel measurement, connecting analytics tools to data warehouses, selecting and integrating analytics platforms and visualization tools, designing dashboards for marketing and sales stakeholders, ensuring data quality and consistency for campaign measurement, and operationalizing reporting for optimization and experimentation.