Digital Marketing Trends Questions

Covers knowledge of current and emerging developments shaping digital marketing and how to future proof strategies. Topics include artificial intelligence and machine learning driven personalization and automation, shifts in privacy and data practices such as cookie deprecation and first party data approaches, major algorithm updates from platforms, new and emerging channels and platforms, and changes in consumer behavior and expectations. Candidates should be able to explain how these trends impact strategy, measurement, targeting, creative, and budget allocation, and describe practical steps they take to stay current and adapt campaigns over time.