Customer Relationship Management and Data Integration Questions

Encompasses customer relationship management platforms and the challenges of CRM data management and integration. Topics include data models and object relationships, contact and account hierarchies, custom fields and validation rules, duplicate record handling, data hygiene and governance, API based integrations, data mapping and transformation, synchronization with marketing automation and other systems, integration patterns and middleware, and common data quality issues. Candidates should be able to explain trade offs in integration approaches and strategies to maintain consistency across systems.