Campaign and Content Analytics and Optimization Questions

Measuring and optimizing marketing campaigns and content across channels such as email, digital advertising, direct mail, events, and owned media. Covers defining and tracking key performance indicators and campaign metrics, instrumenting tracking and attribution, conversion and funnel analysis, engagement metrics, and return on ad spend. Candidates should be able to design, run, and analyze A B tests and experiments including sample sizing, assessing statistical significance, and avoiding common pitfalls. Also includes segmentation and personalization strategies, diagnosing creative or targeting issues using analytics, prioritizing optimization opportunities by expected impact and feasibility, and proposing concrete tests and iterative recommendations to improve campaign outcomes and content engagement. Familiarity with reporting dashboards, experimentation frameworks, and multichannel measurement best practices is valuable.