Attribution and Revenue Measurement Questions

Methods and frameworks for attributing conversions and revenue to marketing touch points and for measuring return on investment from campaigns. Coverage includes single touch models first interaction last interaction multi touch and data driven attribution their assumptions and limitations how to connect marketing events to sales and revenue signals designing experiments and incrementality tests handling cross device and cross channel identity and deduplication challenges addressing attribution leakage and latency using event and transactional data to calculate revenue metrics and key performance indicators and communicating business impact to stakeholders. Candidates should demonstrate understanding of trade offs between attribution models and practical approaches for producing reliable actionable revenue insights.