Analytics, Tracking, and A/B Testing Questions

Proficiency with Google Analytics, understanding of conversion tracking setup, UTM parameters for campaign tracking. Ability to interpret analytics data: traffic sources, user behavior, conversion funnels. Understanding of attribution models and their implications for marketing decisions. A/B testing methodology: hypothesis formation, test design, sample size, statistical significance, holdout groups. Experience with marketing analytics tools and dashboards. Ability to extract insights from data and translate to actionable recommendations.