Business Strategy & Performance Topics
Business strategy, competitive analysis, market opportunities, and strategic innovation. Includes market research, competitive positioning, and business planning.
Strategic Initiative Leadership and Execution
Focuses on owning long term and high impact strategic initiatives that align with business goals. Candidates should demonstrate the ability to identify strategic problems, set priorities, design scalable solutions, align stakeholders and resources, manage execution while balancing operational demands, and measure long term outcomes. Assessment includes communicating strategic rationale, trade offs, influencing cross functional leadership, and showing sustained impact across the organization rather than only tactical wins.
Meta Business Model and Monetization
Deep knowledge of how Meta generates revenue across platforms and product lines and the economics behind different monetization approaches. Candidates should be able to explain advertising economics and pricing dynamics, commerce and transaction flows, creator monetization mechanics, subscription and device revenue where applicable, and partner revenue share arrangements. Interviewers will evaluate the candidate s ability to analyze key financial metrics, assess impacts from privacy and regulatory changes, design monetization experiments, and recommend partnership revenue structures that balance growth and profitability.
Strategic Thinking and Business Acumen
Covers the ability to think beyond immediate tasks and frame work in the context of broader business strategy. Includes understanding the organization mission, competitive priorities, long term planning, cross functional alignment, and value creation. Candidates should demonstrate how they identify strategic opportunities, prioritize initiatives based on business impact, influence stakeholders, monitor industry and technology trends, and translate ideas into roadmaps or plans that support company objectives. This topic also includes big picture perspective and aligning operational work to strategic goals.